Facebook Cover Image
Yet, it's not practically creating something "pretty." A Facebook cover photo should be an additional touch factor for your customers. So, treat it with the same respect as a banner ad or an internet site Javascript slider, and put some idea and strategy into it. Here are some suggestions from Marketo for developing an excellent Facebook cover photo for your organisation.
Facebook Cover Image
1. Align Right
The profile image gets on the left of your Facebook page. By straightening the graphics, words, and so on to the right, you develop a compositionally balanced design for your page. And also, if you make use of a photo of a person for your profile photo, have them looking in the instructions of the cover photo content. Appears silly, however that small modification really makes a difference in your page's structure.
2. Think Outside the Box( es)
Sure, the account picture is little, but the cover picture is large. Why not have them work together? By having a cover picture that incorporates the account image as part of the graphic or photo, you make your web page stand out. But be sure to bear in mind that the profile image will certainly appear on its own in thumbnail kind in individuals' newsfeeds when you discuss posts. So, it should have the ability to stand alone as well.
3. Integrate a Contact Us To Activity
The cover image is an excellent area to market a promotion or upcoming occasion with subtle calls to action (such as the event location and time, the promo days, etc). Just make sure to adhere to Facebook's cover picture regulations. And also, when it pertains to a C2A in the cover photo, don't defeat your target market over the head. Something subtle will certainly function much better than a loud and over the top C2A.
4. Display Your Team
A fantastic way to utilize the cover picture space is to show off pictures of your team. By showing off the real individuals behind your group, you'll attach much more conveniently with your target market on a personal level.
5. Attract Feelings
If this year's successful Super Dish advertisements showed us anything, it's that individuals reply to emotional appeals. Make use of the cover photo space to show an authentic communication with your brand name and also makes people really feel great (or, feel something). It's the simplest means to get in touch with customers on a personal level.
6. Promote a Hashtag
The cover picture is a wonderful location to advertise a hashtag campaign. If you're aiming to begin a conversation on social via a hashtag, incorporating it into your cover image will actually help spread the word. Hashtags can be difficult to obtain going, yet the cover photo is prime property that people notice.
