Setting Up Facebook Page
Things you'll need
- An individual Facebook account
- Internet access
Setting Up Facebook Page
1. Create the page
As soon as you're logged in to your personal account on Facebook, go to Pages to produce your brand-new page
You will certainly be given a couple of options, including 'Firm, Organization or Institution' and also 'Cause or area'.
Select 'Firm, Organization or Establishment' and also pick 'Charity' from the scroll down food selection. Add a name to your page (the name of your organisation) and click to certify that you are the main agent of the organisation. Ensure you get in the name appropriately as you could not always change it later.
2. Customise the page
Facebook will certainly ask you to add a Web page description, a link to your internet site and an one-of-a-kind url for your Facebook page, i.e. facebook.com/yourorganisation
It will then ask you to include an account picture (the advised size is 180 x 180 pixels), which must be your organisation's logo.
Ultimately, you can specify a particular target market, or you can browse this action.
Once you have the basics set up, you ought to then include a cover picture (851 x 315 pixels) which need to be a well-known picture that demonstrates what your organisation does. Involving cover photos can be actually effective in encouraging individuals to like your page. You'll likewise have to add some info regarding your organisation to the Details area.
The fundamental skeleton of your page is now live. Facebook will certainly ask if you would love to 'Like' your page. If you do so, all task will certainly show up in News Feeds of those you're attached to personally to on Facebook. With no material on the page, we want to conserve that natural Timeline story for when you're truly prepared for individuals to check out the page, so avoid this in the meantime.
3. Include interesting material
Prior to you begin sharing your page, it's advisable to get some wonderful content on there. Ask inquiries, make use of images, video clips and infographics to involve your target markets, and do not forget to keep messages actually brief-- most individuals will certainly be seeing your page through their cellphone. It's useful to think about who your target market( s) will be, as well as just what will certainly fascinate them about your organisation. Think about the posts as telling stories, and also not as advertising messages.
4. Employee supporters
An excellent place to start is by welcoming your colleagues to like the page as well as ask to share it with their friends. You could additionally utilize your web site, e-newsletter, blog site and also email updates to promote your page and develop a core base of advocates. If your updates are engaging you will certainly quickly see that your fans will certainly do the majority of the recruiting for you.
5. Measure your success
Usage Facebook insights to measure exactly how well you're doing and also exactly what could improve. Insights provide you info on your target market, just how they communicate with your page and the performance of your messages.