Facebook Advertising Guidelines 2019
Follow this detailed guide to start with advertising on Facebook, and also you should have your ad up on Facebook soon.
Facebook Advertising Guidelines
Action 1: Marketing purpose
As soon as visited, you will be asked by Facebook, what it is you are aiming to attain with marketing. Selections are comfortably divided in between awareness, consideration, and conversion.
Choose whichever is relevant to you. For the sake of this guide we will certainly choose 'Send out people to your internet site'. When chosen, pick a name for your project and proceed.
Action 2: Audience targeting
Next off, you will certainly be offered the choices to limit your Audience to target your ads better. You can choose a custom-made name for this targeting if you wish to re-use your Audience option in one more project. Select the location, age group, sex, as well as language of the individuals you wish to target. If this is your first ad, you might leave all these options untouched, run your advertisement, and also see just what kind of users react best to it.
Step 3: Placements
Once you have the Audience targeted, you can choose where your ad is presented. Relying on the kind of campaign you have actually chosen, Facebook may recommend that it instantly selects where to place the ads. If you understand where your ad may do far better pick 'Edit Placements', and pick the areas you would certainly like your ad to appear.
Step 4: Budget & Schedule
Now you should go to the Budget & Schedule choices. Here you could choose just how much you wish to invest in your ad daily, or you can define a complete Budget if you select a start as well as end date for your ad. Depending upon your advertisement objective, you could select when you get charged by Facebook. In this overview, the ad we are running is for clicks to an internet site, consequently Facebook will recommend obtaining billed by 'Link Clicks' is the best option. You could additionally establish a proposal quantity for every click or permit Facebook to immediately bid for you to ensure a better cost for you. Depending upon your purpose you could likewise pick the time of day your ad will certainly show, e.g if your ad is for a lunchtime bargain for a restaurant, advertising just before lunch would certainly be much better compared to perhaps promoting throughout the day.
Step 5: Testimonial reach
After you have picked your Audience, positioning, Budget and also schedule, Facebook will offer you a quote of how many individuals your advertisement can potentially get to with your picked choices. Evaluation this to earn sure you more than happy with your choice.
Action 6: Ad Format
Several alternatives are now available when producing an ad on Facebook. A basic single image advertisement will certainly be offered by default, yet if you have more pictures you could choose to have a slide carousel, or a slideshow. If you have a video clip, you may utilize this as your advertisement as well. Make use of the kind to select your ad type, and also proceed to publish any photos or video clip you need for the ad. If you are making use of images, see to it they are premium quality.
Action 7: Attaching a page
Any type of advertisement you operate on Facebook will be shown as your Facebook page. Your web pages ought to be readily available in a dropdown option box, choose the page to which the advertisement belongs. As Instagram is also a part of Facebook currently, your advertisement will certainly be presented there a swell, the Instagram account associated with your Facebook page will certainly used to promote your advertisements there. If you do not have an Instagram account connected to your Facebook page, you could add an account, or additionally you could remove your advertisement from appearing on Instagram. Also if your campaign objective is web site clicks, you will be asked for the url of your website, or a specific pge you desire to aim customers to. In addition to this, get in a heading for your ad for e.g 'See my remarkable website for large amounts'.
Tip 8: Confirmation
Finally, Facebook will offer you with how your advertisement will look along with all the options you have selected. If you more than happy with every one of this click 'Place order' and also you're ad will certainly be sent for testimonial. As long as your ad does not breach any kind of Facebook standards, it must be visible to customers within a couple of hours.